
(Jeff Franko, Gannett)
The mastermind behind the bold pants is long-time Norway international curler Christoffer Svae. He told the AP that he wasn’t pleased with his team’s plain black and gray uniforms they had been given to wear in Vancouver and asked an equipment sponsor a month before the Olympics to make them something more colorful. But there wasn’t enough time. So he took matters into his own hands online where he found Loudmouth, an American sportswear company known for its “flamboyant attire.â€
“It’s definitely been life-changing for us,†Svae told the AP. “Not so much in the everyday but when we travel around the world for curling, it doesn’t always matter if we do well or not, people still think that we win stuff because we are always in the media.â€
“I don’t think you’ll see a lot of the other teams do the same that we did,†Svae added, “they feel it’s our thing.â€
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