ZAMBOANGA CITY -- The Department of Trade and Industry (DTI) has conducted a Brand Equity Awareness Seminar (BEAS) to help micro, small and medium entrepreneurs (MSMEs) penetrate and capture bigger markets.
Rolando Acuña, Department of Trade and Industry-9 (DTI-9) assistant director, on Wednesday said branding gives MSMEs recognition among consumers, thus, creating followers of their products.
Acuña said 33 local MSMEs joined the seminar held on Monday, which aims to instill awareness among the participants the importance branding and help them build better image fir their priducts.
“As in any business, branding is critical for your products to compete in the market. Once you create your brand it gives your products personality and reputation. A good reputation creates or produces loyal brand users which in turn help you promote your product by word of mouth and testimonials from satisfied consumers,” Acuña said.
He said that branding is synonymous to good quality and is a means to communicate to consumers to patronize a particular product.
He said that MSMEs in the region should really take branding seriously to help them differentiate their products to their competitors.
“Your brand is your image. Building a good image is hard, but if you come up with a good brand, you can have an edge over your competitors and have better image in the consumers’ perception”, he added.
Aside from creating good brands for the MSMEs, Acuña said the seminar was also aimed to create a brand synonymous to the Zamboanga Peninsula.
“Aside from assisting our MSMEs promote their products, increase their prestige and status, and offer MSMEs the various strategies and multiple platforms on branding, we also would like to create a brand that truly represents the culture and traditions of Zamboanga Peninsula. Brand that will showcase our region not just here in the country, but worldwide,” he said. (TPGJR/PNA)
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