BACOLOD CITY -- The Department of Trade and Industry (DTI) will start next week the distribution of copies of the new suggested retail prices (SRPs) for Noche Buena products to major retailers in Negros Occidental.
Reginald Hudierez, senior trade and industry development specialist of DTI-Negros Occidental, said Thursday they will first distribute copies of the new price guidelines to supermarkets and other retail establishments in Bacolod City, where out-of-town stores source their products.
The DTI Central Office, in a report, said the new SRPs issued this week will be published this weekend. Hudierez said they have yet to get the final copy of the SRPs.
After its distribution, regular market monitoring, especially among major retailers, will be conducted.
“We will see to it that the new price guidelines are being complied by local establishments,” Hudierez said, reiterating that “non-compliance with SRPs, regardless of the amount of overpricing, will serve as basis for the DTI to call the attention of erring establishments and charge them for profiteering.”
Noche Buena products, under the agency’s monitoring, include ham, fruit cocktail, cheese, mayonnaise, queso de bola, spaghetti, elbow and salad macaroni, tomato sauce, and creamer.
The DTI initially reported that prices of ham currently range from PHP137 to PHP949, depending on the brand and net weight.
“We have yet to get a complete list of SRPs from Central Office, especially those of other Noche Buena products, to check whether there are increases in the prices this year,” Hudierez said.
DTI-Negros Occidental records show that in 2016, SRPs for ham ranged from PHP135 to PHP845.75.
Hudierez said they will also prioritize the chain of stores in their monitoring as out-of-town branches should have the same pricing as their stores in Bacolod.
They can only make adjustments if there is an instruction from their respective central offices or head companies, he added. (PNA)
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