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DTI, SM’S KULTURA SIGN DEAL TO OPERATE GO LOKAL! Department of Trade and Industry (DTI) and Kultura, the country’s largest retailer of homegrown products, signed an agreement on 24 March in Makati to open Go Lokal! stores in SM Makati. Go Lokal! is a design-led concept store and market platform showcasing modern and indigenous quality products crafted, designed, and created by innovative Philippine micro, small, and medium enterprises (MSMEs), mostly found in consumer-frequented locations as a mainstream distribution channel for world-class products while offering value for money to consumers. A public-private collaboration, it serves as avenue for incubation, marketing, and branding for the best of Philippine MSME products including the next generation One Town One Product (OTOP) offerings. DTI Secretary Ramon Lopez (R), together with Assistant Secretary Rosvi Gaetos and DTI-4B Regional Director Joel Valera signed the agreement with Kultura represented by its Senior Vice-President for Operations Ivy Frances Yap (left) and Merchandising Head Fatima Uy.  The trade chief said that aside from providing market access for MSME products, the Go Lokal! is a platform for new entrepreneurs to test the marketability of their products without fear of losing out on rental and commercial costs because their Go Lokal! experience is free-of-charge.

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