President Ferdinand Marcos Jr. has launched a new brand of governance and leadership campaign, “Bagong Pilipinas (New Philippines),” in a bid to implement an “all-inclusive plan for economic and social transformation.”
Based on a memorandum circular signed by Executive Secretary Lucas Bersamin on July 3, “Bagong Pilipinas” is characterized by a “principled, accountable and dependable government reinforced by unified institutions of society, whose common objective is to realize the goals and aspirations of every Filipino.”
“Bagong Pilipinas is the overarching theme of the Administration’s brand of governance and leadership, which calls for deep and fundamental transformation in all sectors of society and government, and fosters the State’s commitment towards the attainment of comprehensive policy reforms and full economic recovery,” the circular read.
Malacañang described the new campaign as being characterized "by a principled, accountable and dependable government."
The logo of Marcos Jr.’s new governance brand features interwoven blue and red semi-circles that seemingly form a sphere cradling the sun and 3 stars of the Philippine flag.
The President ordered all national government agencies and instrumentalities, including government-owned or -controlled corporations (GOCCs) and state universities and colleges (SUCs), to adopt the “Bagong Pilipinas” campaign in planning all their programs and activities; and use its logo in their letterheads, websites, official social media accounts, and other documents and instruments pertaining to flagship programs of the government.
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