In 2017, she partnered with LVMH to develop a cosmetic line called Fenty Beauty, which generated more than $550 million in its first year. It initially sold foundation shades but has since expanded to other products like lipstick, lip gloss, body glitter, and more. Rihanna holds an estimated 15% stake in the $3 billion company, and she teamed up with LVMH again in 2019 to launch Fenty, a new high-fashion house based in Paris. It's the first new fashion house LVMH has started since 1987, and Rihanna is not only the first woman of color to lead a major fashion house, she's also the youngest. Fenty debuted its spring line in May 2019, featuring strong shoulders and futuristic accessories starting at $400.
So with these deals and revenue streams pouring in, what does Rihanna do with all of her money? For one, Rihanna has proven to be quite the entrepreneur with smart investing. She reportedly put $34 million of her own money towards building Fenty with LVMH, and she also has a business eye in the real-estate market. She purchased a mansion in LA for $6.8 million and later listed it for $7.4 million. As for where she lives, she's currently in a seven-bedroom home in London where she pays rent for $20,363 a week, and when she travels, it's on private jets and yachts.
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