4. Avoid the Herd Mentality
This is perhaps the killer of many a would be trader. While there are many historical examples of herd mentality dictating poor trade practices, such as the dot com bust in the last century, a more recent example would be Facebook. Because nearly everyone uses Facebook, when news of an IPO was announced, everyone jumped on board. Shortly after that time, the stocks nosedived. Following the loss of value, more scrutiny was applied to the business of Facebook. It soon became known that the company was not necessarily as good an investment as it may have first appeared to be. Careful investors saw this, and avoided the initial gain of a few dollars in share value against the potentially greater loss if the stock value dropped.
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