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Coming back to the question "Do Small Businesses Need Customer Relationship Management (CRM) ?", the answer is definitively "Yes". Because, now more than ever, we must compete with the Big Companies. One of the strengths Small Businesses have compared to the bigger companies is the personal relationship we can (and have to) build with our customers. More and more customers expect to be treated in a personal way, in "real life" and online. Even if we send a big mailing (by normal mail or by e-mail), we have to make sure we address the recipient by their own name in the beginning of the letter instead of an impersonal "dear customer".

read the continuation at http://www.inform.websiteuniversity.org/Article/Do-Small-Businesses-Need-Customer-Relationship-Management--CRM--/20364

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