In a bid to further accelerate
Philippine exports to Japan, local companies from the fashion wearables and home furnishings sectors will participate in the two-week Philippine Trade Mission with Business Meetings in Tokyo.
“The vision [here] is to increase awareness on Philippine products in the world’s second biggest market and of Japan as one of the top export destinations of products from the Philippines,†said Trade Secretary Jesli A. Lapus.
The two-week mission will be held at Tokyo's Association of Southeast Asian Nation (ASEAN)-Japan Hall in July and was organized by the Center for International Trade Expositions and Missions (CITEM).
Sponsored by the ASEAN-Japan Centre (AJC) in collaboration with CITEM, the trade mission will grant exposure to the products of around 15 Filipino companies during a 10-day exhibition period starting 13 July 2010, and will move on to intensive business meetings with interested Japanese buyers that will last for three days.
"Japanese lifestyle incorporates nature, and the change of seasons stimulates the market," said Yoko Kawaguchi, a marketing expert for AJC and president of the Asian consultancy firm Y's Worth Corporation. - pna
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