By Jeff De Cagna
www.changethis.comBefore we consider the six core values of innovation, however, we should establish a clear deinition
of innovation. Some authors, thinkers and consultants deine innovation as an outcome, while
others deine it as a process. From my point of view, innovation is best characterized as an experi-
ence that, over time, permeates the whole organization:
Innovation lives in the careful balance of systemic freedom and systemic discipline necessary to
discover and develop ideas to create radical new value.
For innovation to lourish in our organizations, both freedom and discipline must be present.
On the one hand, innovators must have the freedom to imagine what is possible, develop their ideas
collaboratively and experiment with them in the marketplace. At the same time, organizations
must have the requisite discipline to choose only the most promising ideas for further testing, to
invest in them consistently and to fail quickly ideas that do not live up to their original promise,
while acting on those that perform well. In short, freedom and discipline are a duality rather than
a dichotomy.
Discipline in some areas creates the opportunity for freedom in others, and genuine freedom recog-
nizes the constant need for discipline to prevent creativity from descending into chaos. Freedom
and discipline are the fundamental forces of innovation success, and organizational leaders must
strive to maintain the right balance between them at all times.
Three of innovation’s core values—inclusivity, possibility and opportunity—are grounded in the need
for freedom, while the other three—capability, sustainability and responsibility—are based on the
need for discipline.
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