“It is not impossible to integrate sustainability into early stages of design. Cradle-to-grave environmental impact analysis methods are rarely used as a metric during product development. In early stages of a project, companies measure feasibility according to money, performance and time metrics. Sustainability is commonly measured at a design cycle’s end on finished products when design features cannot be easily modified for sustainability measures. It is ineffective to apply new design metrics to finished products. Evaluating the 'green-ness' of products is typically done to market the 'greenest' product in a line. This does not address the need to create sustainable products at project onset; thus,
products remain ‘un-green’ and unsustainable.†-
Green Design with Life Cycle in Mind, Kimi Ceridon
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