read more hereThis is a more aggressive variation on getting resources for free. If the connection to your organization is valuable enough, people will pay you to have an association. For instance, cookbook authors are expected to buy a large number of books before a publisher will take them on. That's because there is an oversupply of both cookbooks and those who wish to write them. Whether or not you think of any opportunities, considering this question should open your mind to places where free or lower-cost resources can be made available to your company.
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