Investment analysts love to come up with catchy names that simplify their views and, ideally, capture the market spirit of the moment. During the early period of the euro crisis, PIGS, unkindly, came to describe Portugal, Ireland, Greece and Spain. And when the focus turned to Greece and its future in the euro zone, Grexit became the term of art.
Not all of them catch on. In September, Deutsche Bank analysts came up with Biits, which covers the same countries as the Fragile Five, but it graced hardly any analysts’ reports.
The countries in the Asian financial crisis of 1997 never got saddled with a nickname. As in that and other emerging market blowups, foreign investors and lenders pulled their money out because of broader concerns about political and economic uncertainty.
And while there have been sharp outflows from Turkey and some of the other members of the Fragile Five, broadly speaking, foreign investors have retreated from the asset class as a whole.
None of which surprises Jim O’Neill, who, as an economist at Goldman Sachs in late 2001, came up with the phrase BRICs as a way to highlight the long-term growth potential of large emerging market economies.
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