by Rafi Mohammed
“There is a fundamental ‘profit disconnect’ in business today. Companies work to bring a product to market by investing significant effort and money in research and development, distribution, and marketing strategies. But when it comes to setting a price – how businesses get compensated for their hard work and financial risk – most companies drop the ball. Critical pricing decisions are often made using arbitrary ‘this is the way we’ve always done it’ methods. Companies are shortchanging themselves every day.â€
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