Success Stories: Dina KaplanSuccess Stories: Dina Kaplan
How Blip.tv Scales Original Web Video Dina Kaplan, chief marketing officer at Blip.tv, explains how Blip.tv grew to an online video network with 300 million views per month and ad clients like Coca-Cola, Disney, and Procter & Gamble. Video Transcript 00:00 Dina Kaplan: My name is Dina Kaplan. I'm one of the founders of Blip.tv. And we're the place to discover the best in original web series, which essentially means that we host what are basically TV shows for the internet. Its original content, it's all serialized, and it's on everything from fashion to beauty to shows about video games to scripted sitcoms and even scripted dramas. So there are five founders of Blip, and one of them named Jared Klett, met the producer of Rocketboom one day and the host. This was really the first web show to be produced and aired five days a week, and it was about the intersection of politics and technology and pop culture. So he came back to the rest of us and said, "I just saw the future of television." And so we decided to create a company that serve producers who are creating basically original television shows just produced for the internet rather than for television. And so we launched Blip three days after we had the idea. How was Blip.tv initially funded? 01:03 Kaplan: So what we did is all five founders of Blip still doing full-time jobs, saving the day job, we would work on Blip Wednesday nights, and then, my cofounders who were all from an engineering background would just code
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