A Start-up About-Face: From Fabulis to FabA Start-up About-Face: From Fabulis to Fab
Video Transcript 00:00 Bradford Shellhammer: I'm Bradford Shellhammer, co-founder of Fab.com and the company's Chief Creative Officer. 00:06 Jason Goldberg: And I'm Jason Goldberg, Founder and CEO of Fab.com and between the two of us, we've built the company together. 00:21 Jason Goldberg: We got together in 2010 to start a company called Fabulis, which is a social networking site and we did that for a year. But we just didn't see how that had a path to become a huge business. And we could just never get to that point where the people we knew and the people that we're close with said, "I love this product". And that's where we kinda said to ourselves, "Alright, why should we spend another day, yet alone another dollar, working on something that we don't think is something the people that we know and care about and care about us, want to use. And so that was that "A-ha" moment of saying, "Well, let's build something that everyone we know wants to use." And so we got together in early 2011 and said, if we could do anything what would we do? Which was a great exercise for us and we kinda had this decision matrix of looking at three things; One is, what are we most passion about? The second is, what could we be the best in the world at? The third is, could we do it in a great market where there's a big opportunity? And every answer of that question came down to design, design, design. 01:28 Bradford Shellhammer: That's the foundation of the company and I think it allow for us
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