Why You Don't Take ActionDo you ever wonder why it is that you've bought a self-improvement product and you've never completed it or worse, not even started it? It's because, intrinsically, people today have the attitude that a product must prove itself to work before they will truly believe in it. Now, that's fine if it's something tangible like a mechanical product such as a video player. You turn it on, and it plays, so you believe in the product. But, what happens when it's something intangible like a self-help program? You start it, something in your subconscious puts up warning signals that you are moving out of your comfort zone, and the resultant behaviour is that you give the program a half-hearted go for a while and then, because it's not creating miracles, you give up on it and consciously console yourself with, "Oh, well, it didn't work". Sound familiar?
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