Philippine Tourism Embarks Aggressive Campaign

[pioneer]

By the Bohol Standard
www.theboholstandard.com

The Department of Tourism (DOT) will embark this year on a massive tourism campaign to boost further tourist arrivals in the country, Tourism Secretary Joseph Ace Durano said.

Durano outlined his agency’s plans for 2008 during this week’s installment of “The Cabinet Speaks,” a radio and television program of the Office of the Press Secretary (OPS) aired over government TV station NBN-4.

He said the DOT will concentrate on three key factors, namely 1) the volume of tourist arrivals, 2) the length of stay of the tourists in the country, and 3) their average daily spending while in the Philippines.

Durano has projected tourist arrivals to increase by eight to 10 percent “year on year.”

Based on this projection, about three million more tourists are expected to visit the country this year, he said. Last year, the three million tourists who visited the country contributed $4.88-billion to the economy.