Manny Pacquiao: Philippines Most-Sought Product Endorser

[MikeLigalig.com]

By Tina Arceo-Dumlao
Philippine Daily Inquirer

Don’t wonder if international boxing sensation Manny Pacquiao's face is all over the place, endorsing a wide range of products from ice cream to motorcycles, hamburgers and pain killers.

That's because he is considered the country's most influential celebrity endorser for two years in a row, according to the latest market survey by leading research firm Synergy Business Consultancy.

Close to 1 of 2 Filipinos surveyed declared him a credible endorser. And with about 7 of 10 Filipinos saying they buy a product or service because of a celebrity endorser, Pacquiao has indeed become a potent marketing force.

Next to Pacquiao is Vicky Belo, whose credibility rose 7 percent this year, partly due to her figuring in the high-profile sex video tape controversy that involved her boyfriend Hayden Kho and movie star Katrina Halili.

According to Germaine Reyes, managing director of Synergy, it pays to be the aggrieved party when involved in a controversy.

[fdaray]

Money Pacquiao sounds better.

[islander]

dugay ra diay niyang nalupig si sharon cuneta ug kris aquino?

[hubag bohol]