The brands that succeed

[pioneer]

Why It Pays to Be Likeable by Dave Kerpen

“The speed and ease with which information travelsâ€"the good, the bad and the uglyâ€"is faster than ever before, and only accelerating. Today, the brands that succeed aren’t the ones that spend the most money on disruptive advertisingâ€"they’re the ones that spend the most money on creating valuable, meaningful products and customer service.”