Toyota Prius: Toyota Launches Marketing Campaign for Prius Family of Vehicles

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Toyota Launches Marketing Campaign for Prius Family of Vehicles

Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles—what do you call more than one Prius?
   




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Source: Toyota Launches Marketing Campaign for Prius Family of Vehicles