Customers in Niche Web communities

[pioneer]

PR 2.0: A Communicator’s Manifesto
by Deirdre Breakenridge

PR 2.0 places a whole new meaning and value on PR and
marks the true convergence of PR and the Internet. I
believe that with PR 2.0, a new breed of Web savvy
PR/marketing professionals has been born. As a result
of PR 2.0, brands are able to have conversations directly
with their customers in niche Web communities.