New Marketing and Marketing Mismatch

[pioneer]

Marketing Mismatch: When New Won’t Work with Old
(Riffs on Meatball Sundae)
By Seth Godin

“People treat the New Marketing like a kid with
a twenty-dollar bill at an ice cream parlor. They
keep wanting to add more stuffâ€"more candy bits and
sprinkles and cream and cherries. The dream is simple:
'If we can just add enough of [today's hot topping],
everything will take care of itself.' Most of the time,
despite all the hype, organizations fail when they try
to use this scattershot approach.”