The motto ‘innovate or die’ held true for American firms

[pioneer]

Rebooting America’s Innovation Engine: Using Jugaad to Innovate Faster, Better, and Cheaper by Navi Radjou

“The motto ‘innovate or die’ held true for American firms in the 20th century. In the 21st century, ‘innovate faster, better, and cheaperâ€"or die’ will be your new mantra. Indeed, in today’s hypercompetitive, über-connected, and globally integrated economy, you need to crank out new products faster than you can spell ‘R&D,’ or else your customers will switch their allegiance to more agile rivals.”