Business case for brand ideals is not altruism

[pioneer]

GROW: How to Change the Narrative of Business by Jim Stengel

“The business case for brand ideals is not altruism. It’s self-interest and mutual interest. In addition to its wider positive impact, a devotion to brand ideals will do more for your own business and career than any other factor. Maximum business growth and high ideals are not incompatible. They’re inseparable.”