Potential of Social Media

[U.S. of America]

by Marcia Conner

“Social media has the potential to dramatically improve the inner workings of every company. The interstitial connections can quickly cross business silos, inform decision making, educate people at all levels, and allow employeesâ€"especially new entrantsâ€"to pick up the natural rhythms of how people around them work. But only if the company allows access to social networks. And most companies don’t.”