THIRTY-TWO WAYS TO CREATE NEWS FOR YOUR ORGANIZATION1. Tie in with news events of the day.
2. Work with another publicity person.
3. Tie in with a newspaper or other medium on a mutual project.
4. Conduct a poll or survey.
5. Issue a report.
6. Arrange an interview with a celebrity.
7. Take part in a controversy.
8. Arrange for a testimonial.
9. Arrange a speech.
10. Make an analysis or prediction.
11. Form and announce names for committees.
12. Hold an election.
13. Announce an appointment.
14. Celebrate an anniversary.
15. Issue a summary of facts.
16. Tie in with a holiday.
17. Make a trip.
18. Present an award.
19. Hold a contest.
20. Pass a resolution.
21. Appear before public bodies.
22. Stage a special event.
23. Write a letter.
24. Release a letter you received.
25. Adapt national reports and surveys for local use.
26. Stage a debate.
27. Tie into a well-known week or day.
28. Honor an institution.
29. Organize a tour.
30. Inspect a project.
31. Issue a commendation.
32. Issue a protest.
From Wilcox, Ault and Agee, Public Relations: Strategies & Tactics, 3rd ed. (1992), p. 274.
With permission.
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