Department of Tourism (DOT) Secretary Christina Garcia Frasco eyes bringing improvements to the country’s air and seaports to encapsulate the “Filipino Brand” and give tourists a good first and last impression when they visit The Philippines.
In a meeting with Department of Transportation (DOTr) Secretary Jaime J. Bautista on Monday (August
, the tourism chief noted that as the primary gateway to the country, airports and seaports play an integral role in the overall tourist experience and the tourism value chain.
The DOT, she added, envisions improving existing facilities in both airports and seaports by introducing enhancements that will make the ports more aesthetically pleasing, convenient, tourist-friendly, and most importantly, reflective of the “Filipino Brand”.
“Aside from improving convenience to travelers and tourists, the DOT also looks at putting a ‘Filipino Brand’ to our ports, a good image of the Philippines that would remain in the memories of visitors to the country before touring different destinations in the Philippines and long after they have left,” Secretary Frasco said.
Some of the DOT’s recommended enhancements include the installation of signages that will have a uniform look in all air and seaports, as well as the use of lighting, backdrop, and furniture that will distinctly reflect the “Filipino Brand”. Frasco noted that the DOT wants “the experience to be positive for all senses” and that there will also be interactive displays that will feature various artists and artisans to make the airport experience extraordinary and experiential for travelers.
(c) PIA GOV NEWS
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