TransAd is doing its part by donating advanced interactive survey technology to health organizations, such as state health departments, to poll citizens on a mass scale regarding the current state of their health as it relates to COVID-19. The new, patented technology embeds brief health surveys into online ads. People can complete the survey within the ad—they are not routed to another website nor asked to download an app. This increases the likelihood of an individual completing the survey.
“We’re in a race, and the quicker we harvest topline health data that gives the picture in real time of how a particular community is doing, the better armed we’ll be during this fast-moving pandemic,” said Soorena Salari, TransAd CEO. “The surveys offer intelligence for public health decision-making, including equipment and human resource deployment.”
In addition to collecting health data, the surveys provide consumers with guidance on possible action steps, such as calling a doctor, visiting an ER, or dialing 911. Mass online surveys have been proven to be effective in England and Israel, and TransAd technology is currently being considered for deployment by U.S. public health and emergency organizations.
To see a TransAd transactional ad in action, visit our demo website: covid19.transad.com
About TransAd
CEO and Founder Soorena Salari is a technology architect who has worked with leading enterprises such as TRW, AT&T, Bank of America, and EMI. He was granted a patent for the in-ad ecommerce software platform. TransAd’s 'transactional ads' host the entire shopping or polling process—from interest to conversion—within the ad itself, giving online shoppers an interactive and engaging experience right on the page where the ad is displayed. With TransAd, advertisers can significantly achieve higher conversion rates with verifiable customers. The platform is available in Lead Generation, Polling/Survey, and Ecommerce formats. To learn more, visit transad.com.
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