Sydney, May 3, 2020 (Issuewire.com) - https://mailchi.mp/crowdmobile/crowd-media-loi-to-form-commercial-digital-media-partnership-4090813
Crowd Media signs 3-year exclusive agreement with Kinn Living to sell hand sanitisers, and eco-friendly natural cleaning and laundry products from the UK into Europe
Crowd Media Holdings Limited (ASX: CM8 & FWB: CM3) (“Crowd” or “Company”) has executed a 3-year exclusive distribution agreement with London-based KINN Living (
https://www.KINN-living.com/), to sell KINN’s eco-friendly, natural, home-cleaning, sanitisers and laundry-care essentials into the European market (excluding the UK).
This agreement leverages Crowd’s core strengths (digital social media/influencer marketing / conversational commerce) to drive web sales of KINN products across Europe. Crowd will act as exclusive digital distributor for KINN’s award-winning home-cleaning and laundry-care products in all EU markets outside of the UK.
Over recent weeks, Crowd has worked with KINN to fast-track the development and manufacture of a World Health Organisation (WHO) formulated sanitiser and handwash and will work closely with the founders in further developing the KINN product portfolio. Crowd is set to launch all KINN products in the next month.
Founded just 3 years ago by Marie and Sophie Lavabre, KINN’s range of eco, vegan and natural range of home-cleaning and laundry-care essentials are well recognized by the industry. Having won multiple awards across the ‘wellbeing and beauty’ segment, and renowned for its eco-friendly, vegan & non-toxic credentials, KINN has neatly filled a major hole in the current offering of home and laundry cleaning products. KINN’s range is currently available in the UK only, at more than 280 Waitrose stores (Britain’s poshest supermarket) as well as Ocado. KINN’s own online business has also flourished in the UK, a clear bellwether for its digital prospects in those European markets where Crowd is active.
This collaboration marks another milestone in the execution of the Company’s strategic vision. Crowd’s Chairman Steven Schapera highlighted Crowd’s plan to sell exemplary products integral to the lives of European-based millennials on a Direct to Consumer model. Crowd has deep experience in digital marketing to millennials and Gen Z in most European countries and across 12 different languages, and will be using influencer and performance marketing strategies to drive KINN sales.
Crowd’s CEO Domenic Carosa said: “We are excited to have executed a deal with KINN Living. According to a market report from Research and Markets the global household green cleaning products market is expected to grow to USD$27.83 billion by the end of 2024(1). This segment of the market is growing rapidly, and our research suggests that eco-friendly cleaning products account for more than 30% of the prestige household cleaning market.
This space has recorded rapid growth in the last year, and more recently accelerated by Covid19. Whilst we are interested in helping the EU community stay safe with high-quality hygiene products in this current crisis, our focus is always on the long term. Our view is that after the coronavirus pandemic subsides, the awareness of the importance of surface-, laundry-, and hand-hygiene will endure. We will be leveraging our existing influencer network and the ubiquitous Amazon e-commerce marketplace to grow our KINN business in Europe.”
For further information please contact:
Domenic Carosa, Chief Executive Officer,
Crowd Media Holdings Limited
M: +61 411 196 979 / +31 611 227 235
E:
[email protected] Source:
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