The auto industry has the technology to build fuel efficient cars, it has had much of this technology for decades, but it has not developed this technology into cost effective mass marketed vehicles. Why? Because the consumer has not demanded it. No matter what, the auto industry is and always will be consumer driven.
As long as the consumer continues to purchase what the industry is putting out, they will keep building what they are building. Granted, because of emission controls and higher mileage standards over the years we now have less harmful emissions and better mileage than we did twenty years ago. While this has been a great start we cannot let that become a stopping point.
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