10 strategies chocolate professionals are using to fight rising cocoa prices:
Reduce the cost of PACKAGING
We will start to see more rustic and simple packaging from those professionals who want to lower costs without lowering the quality of their chocolate.
DIVERSIFY the portfolio
Semi-finished products like cacao nibs, mass and husks don’t cost as much to produce as chocolate bars, but can give customers the same cacao satisfaction.
Look for new SUPPLIERS
With the price of bulk cacao getting close to the price of specialty cacao, chocolate professionals are revisiting their suppliers’ list to get more bang for their bucks.
Add INGREDIENTS to use less cacao
While keeping cacao as the main protagonist, chocolate professionals are enriching their creations with fun and trendy inclusions.
Choose QUALITY over quantity
Assortments may shrink to favor those chocolate creations with higher profit margins, a luxury perception and more intrinsic value.
🪙 Increase recurring CLIENTS
Professionals are creating loyalty programs, exclusive access to specific products, monthly subscriptions and limited releases to keep their loyal customers satisfied and eager for more.
Sharpen the MARKETING skills
Chocolate professionals have finally woken up to the power of reels, video content, sponsored posts, influencer marketing, storytelling and an overall more curated online image.
Be TRANSPARENT with customers
Chocolate professionals are choosing to have an open and honest communication with their customers, which includes explaining the inevitable rise in price of their products.
Reduce the SHIPPING zone
Between rising shipping costs and unreliable delivery times, some international orders are not even worth shipping out. Some professionals have decided to keep their shipping local/national and to incentivize pick up orders right at their factory.
️ COLLABORATE with fine food and drink brands. Chocolate professionals reaching out to other artisans to create synergis beneficial to both parties.
What are you doing in your chocolate company to fight rising cocoa prices?
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