The Corporate Weblog Manifesto
By Robert Scoble
Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. Among them, they should steer clear of PR-cleansed jargon, they should have a thick skin, and they should avoid writing during times of emotional turmoil. Scoble, a Microsoft strategist, knows his stuff--he's one of the best-known blogging personalities on the Web.
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