THE 1st ABATAN RIVER KAYAK FESTIVAL
(NOTE: HELLO GUYS AND GALS! YOU MIGHT BE INTERESTED TO SUPPORT THIS...FAEAGABIN)
AD PLACEMENT PROPOSAL
OVERVIEW
TITLE : 1st Abatan River Kayak Festival
ACTIVITY : Promotion of your Company, Products & Services
Backgrounder:
The SANDUGO 2007 week long celebration would culminate with a street dancing on the 22nd of July this year, one of its highlights would be the 1st Abatan River Kayak Festival, on the 21st. This activity is in line with efforts to provide additional and alternate tourism activity for visitors while they are here in the province.
Consequently, tri-media promotional activities would be done starting on the first of July, a chance for you to promote your products and services. This would be independent of the promotions to be done by the Sandugo Foundation; giving additional incidental exposure to the advertiser.
Being the first of its kind, your companys exposure would go a long way through incidental promotions after the activity each time a reference to this festival is mentioned.
EVENTS : Advertising Exposure Before, During and After the Race
Kayak Paddling is a non-motorized, environment friendly activity that allows easy access to areas within the Abatan mangrove and palm forest, that would deter other forms of transport. The 1st Abatan River Kayak Festival, seeks to introduce this form of transport, a chance for the visitor an exciting experience of being close to the various flora and fauna that abound in the area.
The 1st Abatan River Kayak Festival, would conduct among others FREE kayak paddling, FREE kayak clinics, a regatta and a kayak race.
These activities are designed to give your company the impression of being with the first, environment friendly, trendy; and supportive of a lifestyle that appeals to the in-crowd; physically active and outdoorsy
VENUE : The Abatan River Bridge Area
The 1st Abatan River Kayak Festival would be done within the area of the Abatan Bridge, highlighting among others the River Cruise and the Kayak Paddling activities that could be done within the area.
DATE : Exposure starts on July 1, 2007
The launching of the promotional campaign starts on July 1, escalating as the day of the activity approaches on the 21st of July. Press releases, residual and incidental exposure would be in reference to the first ever kayak festival in Abatan with your company as the Sponsor.
PROPONENTS : Abatan River Promotions
Bugsai Sea Kayaks
Bohol Xtreme Outdoor Equipments
ADVERTISING PACKAGES:
ADVERTISING MILEAGE:
Event Advertising Mileage
Incidental exposures of Your Advertising Collateral at the venue, before during and after the 1st. Abatan River Kayak Festival
Radio Ad Mileage:
(6-8 plugs a day on DYTR AM & FM, the official radio station)
Print Ad Mileage:
(Sunday Post the official newspaper, Bohol Times & Bohol Chronicle)
Press Release Mileage
Pre-event press releases: (Sunday Post, Bohol Times & Bohol Chronicle)
Post-event press releases: (Sunday Post, Bohol Times & Bohol Chronicle)
Collateral Posting at the venue and selected points
Your Company Logo and or slogan/motto on T-shirts for the officials
Streamers, Posters & Flyers
Product Lock-out and full merchandizing rights for the whole duration of the Contract.
ADVERTISING COSTS:
A. Presentor (Only one presentor would be accepted) P 25,000.00
1. Your Company name or slogan/motto on the title of the event
2. All Radio Ads (major billing)
3. All Print Ads & press releases (major billing)
4. Collateral Postings on the venue (as desired)
5. All T-shirts to be printed (major billing)
6. All Streamers, Posters & Flyers (major billing)
B. Diamond Sponsors 5,000.00
1. All Radio Ads
2. All Print Ads & press releases
3. Collateral Postings on the venue (up to 1m x 1m sized collaterals)
4. All T-shirts to be printed
5. All Streamers, Posters & Flyers
C. Platinum Sponsor 3,000.00
1. All Radio Ads
2. Selected Print Ads & press releases
3. Collateral Postings on all venues (up to 1m x 1m sized collaterals)
4. All T-shirts to be printed
5. All Streamers, Posters & Flyers
D. Gold Sponsor 2,000.00
1.. Selected Radio Ads
2. Selected Print Ads & press releases
3. Collateral Postings on selected venues (up to 0.5m x 0.5m sized collaterals)
4. All T-shirts to be printed
5. Selected Streamers, Posters & Flyers
E. X-deals more or less 2,500.00 worth of Goods &/or Services
1. Selected Radio Ads
2. Selected Print Ads & press releases
3. Collateral Postings on selected venues (up to 0.5m x 0.5m sized collaterals)
4. All T-shirts to be printed
5. Selected Streamers, Posters & Flyers
F. Donors:
Any amount to help promote Abatan River as an additional and/or alternate tourist destination. The effort would also help preserve the pristine conditions of the Abatan River and its surrounding marsh, mangrove and nipa forest.
For more details please contact:
Gil Ocena
Advertising Committee Chair
Residence No. (038) 411-2521
Mobile No. (0919) 479-2809
Linkback:
https://tubagbohol.mikeligalig.com/index.php?topic=1490.0