Michael Jordan of the Chicago Bulls looks on against the Sacramento Kings during a game played on February 28, 1998 at the United Center in Chicago.
Rocky Widner | NBAE via Getty Images
After earning his degrees in exercise science and kinesiology from the University of Illinois-Chicago, personal trainer Tim Grover scored then Chicago Bulls star Michael Jordan as his first pro client in 1989.
Grover says he wrote a letter to every Bulls player at the time, but Jordan was the only one to respond.
“He gave me 30 days. Thirty days turned into 15 years,” Grover wrote on Instagram in 2015.
Jordan went on to win six NBA championships while working with Grover. In 2007, after Jordan’s second retirement from the NBA, Grover worked with Kobe Bryant and later Dwayne Wade.
Tim Grover, CEO of ATTACK Athletics, Inc., founded in 1989.
Credit: Octane Rich Media
In his new book, “Winning: The Unforgiving Race to Greatness,” Grover reveals what he’s learned about what success looks like. As Jordan writes in “Winning,” Grover “knows more than anyone about building winners.”
Here’s some of what Grover has learned about winning, no matter what the challenge.
‘There are no steps’
Using inspiring quotes or trying someone else’s step-by-step program for success is an amateur move, according to Grover.
That’s because different motivation and processes work for different individuals. You need to figure out what works for you.
“There are no steps. I can’t say, ‘Here are the five steps to get into the zone,’ or the ’10 steps to success,’” Grover tells CNBC Make It.
“Those steps are infinite and they’re constantly changing.”
Jordan, for example, didn’t have the same training routine as Bryant, and their individual routines evolved as their game did and as they did.
“I needed to prove myself over and over again because the routine I used for MJ is not the routine that I’m going to use for you,” he says, because everyone has different needs.
Grover’s advice: Experiment to find what works best for you, then constantly switch up your routine as you grow.
Winners see themselves as ‘different’
“Winning makes you different and that difference is going to scare people,” Grover says.
“People are not going to understand your work ethic. They’re not going to understand why you do the things you do at the intensity that you do it and why you continue to want more and more and more,” he says.
Grover says people who are true gamechangers don’t think outside the box because they don’t even see a box. “They see possibilities. They use their own decisions, successes, and failures as a springboard to elevate their thinking and results,” Grover writes.
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