Author Topic: Does anyone know the price of television advertisement? (Read 8890 times)

Happy · « **on:** May 27, 2009, 03:02:08 PM »

Hello everyone, i know i haven't been here for a long time as I am busy with my school, i'm struggling jud tawon.

Now it's my 2nd week of project week, and i need to know how much does it cost to send an advertisement on television, radio and newspapers, but I can't find it in the internet. even the advertising company itself doesn't didn't put any prices on their website, on how much it cost. It is so frustrating project

I hope that someone here knows even just a little information. If you don't wish to post your answer here, you can send me PM, thanks!

God bless you all!

(P.S I'll be active in tb again, as soon as my examination is over

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hofelina · « **Reply #1 on:** May 27, 2009, 04:57:05 PM »

Advertisement is a stong medium this you should know first hand so you wonÂ´t get surprise at the charge. Regarding television, depends on prime time say for example 8.oo is a prime time. A cousin worked for GMA soliciting ads, mahina na ang 1/4 million pesos sa prime time (5-7 seconds) .
Just the same with newspapers and magazines, there are prime pages like second, last page (back to back), this is because the first and last info lingers longer in your memory. Kon pila depende sa readership sa magazine. In your case simply ask a magazine/newspaper that you are placing an ads

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bulak · « **Reply #2 on:** May 27, 2009, 05:04:43 PM »

Oi arang mahala ba diay na Manay ang mo advertise ta sa TV, unja kapila pod na nila ibalik balik og advertise Manay?

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Macky Ferniz · « **Reply #3 on:** May 27, 2009, 08:21:28 PM »

Ang success sa usa ka product nag depende sa iyang exposure sa targeted audience group. Importanted sab ang story board sa imong advertising kung mo ha-om or makadani ba sa imong intended na target audience.

Depende pod na "rating" sa palabas nga iyang kasikbit. Pananglitan ibagawas ang Ad in between highly rated program kay si Sharon ang host or si Gabby so syempre mahal ang fee.

Trabaho ko ug 10 ka tuig sa Marketing ug Advertising ug mao ni ang mga importanteng technicalities sa TV Ad:

1. Story Board
2. Target Audience
3. Duration
4. Frequency
5. Prime Time
6. Celbrity Endorser & Talent fee
7. Product Image
8. Importante sab ang Slogan or Jingle nga dili hikalimtan sa mga audience. Sa Slogan kinahanglan minimized ang number of words like 5 words lang para dali ma memorize ug kung Jingle simple melody lang para ang tune sayon kantahon.
9. Importante pod ang gimik or benefit nga makuha sa Audience.

Basic lang ni sa Advertising ug nag depende ani ang success sa ug presyo sa usa ka Ad.

Actually, dili ka puede mo diretso sa mga Media Groups like GMA or ABS-CBN. Naa silay mga designated Agents ug daghan ni sila. Mao nga kung mo inquire ka ug Prices, wala kay makuha.

Case to case basis ni ug murag Bidding. Mo inquire una ka ug pipila ka mga Agents ug makig negotiate una ka sa prices para makuha nimo ang best quotation. Daghan kini ug option.

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Mari · « **Reply #4 on:** May 27, 2009, 08:31:43 PM »

i work for an ad company in Thailand before. half bond size ad costs 25,000baht in the magazine. a small ad in the newspaper costs 10,000baht one week exposure na

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Macky Ferniz · « **Reply #5 on:** May 27, 2009, 09:08:58 PM »

Congratulations diay Happy. Daghan kami dire sa TB nga motabang kanimo in terms of research.

Unsa diay imong course gi kuha? MBA ba?

Please feel free kung duna kay pangutana like P&L.

Years back dugay ko nagtrabaho sa Marketing. Karon naa na ko sa Logistics & Purchasing.

Akong curso is Engineering, trabaho is commerce ug mananggot sa lubi akong side line, mao nga misfit ko sa profession.

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Happy · « **Reply #6 on:** May 27, 2009, 09:19:39 PM »

Manay, Mari ug kuya Macky, daghan kaayong salamat sa inyong mga tubag.

Kuya Macks, tindera ra intaown ning akong gi eskwelahan pero ang project murag tinooray nga negosyante. Gikaya kaya nalang tawon ni sa akong otok nga gamay, naa pay lingwaheng nagkapuliki intawon pud ko.

Bulak, mahal jud kaayo kuno oi, ingon lagi s akong maestra nga ang 10 seconds sa DK, minilyon na bayad.

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bulak · « **Reply #7 on:** May 27, 2009, 09:39:15 PM »

Aw ako nalangay mo advertise ana imo product oi kay perti mahala man diay og sa tv.

Isuroy lang na nako sa walking street ha

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Happy · « **Reply #8 on:** May 27, 2009, 09:56:41 PM »

oi, naunsa ka nga adto mani nako kunohay e export sa Pilipinas. Kamo duha Isabella ang model hehe

Bita woi, ambot lang mao maohon nalang ni nako. ang sa eksamen pa jud, pa creative pa jud kuno nga wa raba intawon koy creativity, patay nani. basin mokanta nalang ko ani atubangan sa examinator.

Maghimo pa jud ko marketing budget, paet!

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hofelina · « **Reply #9 on:** May 28, 2009, 04:05:59 AM »

Happy, always maintain a childlike confidence. You will never run out of fantasy.
Held og lykke, Indayon!

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Macky Ferniz · « **Reply #10 on:** May 28, 2009, 03:06:14 PM »

Aw ako nalangay mo advertise ana imo product oi kay perti mahala man diay og sa tv.

Isuroy lang na nako sa walking street ha

Mao na gitawag Bulak ug "Word-by-mouth" Advertising. Puede na sa mga traditional products like herbal oils, hapas, etc. Basta naay brand mo click gihapon ni, pero ang imong competinsya ang mga immitations nga mo sakay kung mosikat na imong brand.

Ayaw na lang i-advertise sa TV kay mahal. Dire na lang sa TB kay matod ni Mike "absolutely free".

Happy, kung mag himo ka ug Budget kinahanglan partnership na sa Principal (Suplier) and Distributor, gi tawag na ug A&P Budget.

Ang TV, Magazine ug Newspaper Ad, mass media, gi tawag kini ug ATL or Above the line Ad. Usually ang Principal or supplier ang mo himo ani. Pero kung regionalize na ang Ad, puede ang Distributor or puede partnership nga 50/50.

Ang mga Banners, Posters ug leaflets nga gi distribute sa streets is called BTL or below the line. Kasagaran ang distributor ang mo gasto ani nga budget.

Mao lang ni mga basic terminology nga standard gigamit sa international nga akong na experience sa actual, pero wala ko mo iskwela ani.

Hangtod karon wala ko kasabot ngano mao ni ilang terms.

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Happy · « **Reply #11 on:** May 28, 2009, 03:54:36 PM »

Kuya Macks, salamat kaayo sa mga information. Gipangamagan lagi nako gabie akong project tawon. Nahuman ra jud, nako diri sa school ron. simple budget ra akong gihimo aron di na ko mosamot kalibog. Bale gibana-bana nalang nako ang mabayad sa slot sa tv, sa talent fee ug sa advertising agency nga mohimo sa akong add (kunohay).

Ang ako napud sunod problemahon ron ang akong eksamen, kay dili man pwede nga resume adtong akong gipanghimo. Pero naa nakoy idea nga magamit nako ang uban ana information nga imong gihatag. Thanks a lot kuya.

Happy, always maintain a childlike confidence. You will never run out of fantasy.
Held og lykke, Indayon!

Vielen dank, Manay

Naghuna-huna ko nga maghimo ug jingle sa akong commercial nya akong kantahon inag exam na haha

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hofelina · « **Reply #12 on:** May 28, 2009, 04:58:25 PM »

Just make a funny jingle in your language with boom tarat-tarat as melody, it would be funny.

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Macky Ferniz · « **Reply #13 on:** May 28, 2009, 05:40:15 PM »

Aniay mga sample sa mga TV Ad.
http://www.youtube.com/watch?v=NwBE1l6QexU&feature=PlayList&p=87B3C34A7DEEB956&index=0&playnext=1

Wala ko mo angay ani nga mga Ads for below reason:
1. Dili realistic, fantasy based.
2. Ang type of humor pang European. Dili mo sakay sa Pinoy type of humor.
3. Tag-as ra kaayo. Dapat naa sa 10 - 20 seconds lang. So mahal ang bayad.
4. Dili Economical ang gi gamit nga props.
5. Daghan kaayo ang Character (asa kaha ni mangalibang)
6. Dili Direct ang message
7. Complicated ang Jinggle
8. Tulokibon ang message sa mga busy nga audience.
9. Wala mo gamit ug leverage sa sikat nga personalities (walay celebrity endorsement).

Kung mag himo ka ug Ad nga opposite ani, siguro ko nga mo fit sa real world (nga nag face karon sa economic crisis).

Akong suggestion: Simple, Direct, Catchy, a bit of humor, creative using indigenous inexpensive props. Using celebrity is a shortcut but expensive.

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jamo2x · « **Reply #14 on:** May 28, 2009, 10:45:57 PM »

sori Mack mejo mo disagree lng kog jutay ha, a different perspective lng.

karon lng ko kita ani nga adv pero i like it a lot and it's very creative. i think one of the tricks in adv is subliminal message and it's perfectly conveyed here precisely on the 'lovely and favorite things' consumers generally prefer.

IMO, the content of this adv is primarily driven by the song (dili na sya jingle), "My Favorite things", one of the classic favorite songs in the movie musical, 'The Sound Of Music' and the singer's voice is the well known Julie Andrews who played Maria, the nun who became the governess or babysitter of the captain's children.

the song alone reminds the audience of the 'favorite things' like the lovely cake they see on the adv...the delicious pouring of the honey mixed with the dough to form the panels of the car. this adv will click with the old generation and the young generation as well since that song has been played since the 1960's and recently The sound of music movie was digitally remastered and released for the viewing pleasure of the children worldwide.

here are snippets of the lyrics:

My Favorite Things

Raindrops on roses and whiskers on kittens
Bright copper kettles and warm woolen mittens
Brown paper packages tied up with strings
These are a few of my favorite things

The Sound of Music

The hills are alive with the sound of music
With songs they have sung for a thousand years
The hills fill my heart with the sound of music
My heart wants to sing every song it hears

@ happy...
gudlak sa imo exam and your creative advert

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Happy · « **Reply #15 on:** May 29, 2009, 06:13:22 PM »

Kuya Macks, salamat, unya nako tan-aw ani sa sunday phon, inag uli namo. Ato man gud mi mag weekend sa city ron.

Just make a funny jingle in your language with boom tarat-tarat as melody, it would be funny.

Manay, ang ako himoon kay sa ato man language kay adto man kunohay nako ibaligya sa pilipinas hehe

@ jamo2x, salamat

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Macky Ferniz · « **Reply #16 on:** May 29, 2009, 08:25:06 PM »

sori Mack mejo mo disagree lng kog jutay ha, a different perspective lng.

karon lng ko kita ani nga adv pero i like it a lot and it's very creative. i think one of the tricks in adv is subliminal message and it's perfectly conveyed here precisely on the 'lovely and favorite things' consumers generally prefer.

IMO, the content of this adv is primarily driven by the song (dili na sya jingle), "My Favorite things", one of the classic favorite songs in the movie musical, 'The Sound Of Music' and the singer's voice is the well known Julie Andrews who played Maria, the nun who became the governess or babysitter of the captain's children.

the song alone reminds the audience of the 'favorite things' like the lovely cake they see on the adv...the delicious pouring of the honey mixed with the dough to form the panels of the car. this adv will click with the old generation and the young generation as well since that song has been played since the 1960's and recently The sound of music movie was digitally remastered and released for the viewing pleasure of the children worldwide.

here are snippets of the lyrics:

My Favorite Things

Raindrops on roses and whiskers on kittens
Bright copper kettles and warm woolen mittens
Brown paper packages tied up with strings
These are a few of my favorite things

The Sound of Music

The hills are alive with the sound of music
With songs they have sung for a thousand years
The hills fill my heart with the sound of music
My heart wants to sing every song it hears

@ happy...
gudlak sa imo exam and your creative advert

Jams,

Actually, I like the concept and the song and the creativity. It is perfectly done and no wonder it became a prized piece of TV Ad. Mostly, I like the song because it reminds me of my elementary days when our whole class with my favourite classmates went to BQ to watch the Sound of Music. I just cant forget the song.

However, the present world is much different. Too much values are not treasured anymore and people are more practical. Back then, if you are a good person, somebody will take care of you, but at present times nobody cares.

People nowadays are more focused on money than ethics or artistic values.

This is a mad world.

But you are right Jams, no doubt about it.

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jamo2x · « **Reply #17 on:** May 29, 2009, 11:22:52 PM »

korek ka Mack, morag nawa na ang mga good values like honor, respect, helpful, etc sa mga kabataan ron.

di na man gani cla cguro kabalo modulag syatong, bulan2x, tigso, jackston....sa una hawod kog lastiko, jolens og jakston hehehe

karon puros na man computer games...dali na cla masuko labi na mapildi sa dula hehehe. sa una, mo absent kay mamayabas...karon mo skip sa skol kay mag gaming o chatting sa icafe

i guess this is the price we have to pay for too much ads exposure and hi-tech advancements.

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Macky Ferniz · « **Reply #18 on:** May 30, 2009, 04:25:45 PM »

Mao lagi nga naay movement nga "Responsible Journalism" or "Truth in Advertising". Ang Ad is a form of mass media ug matawag sab nato nga form of journalism.

Ang Ad is a very powerful and influential media that could change peoples perspective and lifestyle either positively or negatively. It works inside our sub-conscious mind. So you will realize that even how annoying the jingle of an Ad is, you will somehow like it in few days of listening and will start humming the tune.

There is freedom in advertising like freedom of the press.

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hofelina · « **Reply #19 on:** May 30, 2009, 05:27:59 PM »

Inday Haps, unsa may imong audio-visuals? Mogamit ka ug beamer?

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Happy · « **Reply #20 on:** June 05, 2009, 01:41:30 AM »

Manay, nahuman ra jud akong exam ganina, perti paningot nako sa ka nervous. Unsaon nag first time nako mag-atubang sa examinator nya magdeliver sa akong report for 20 minutes.

Wala ko maghimo ug commercial like ana sa tv, naghimo rako ug poster for promotion sa product, then ako gi translate ang information nga nakabutang sa box sa product from danish to english. Then sa akong reporting ganina, ako ra pud gi analyse ang akong gipangbuhat, then explain kung ngano mao to akong gibuhat. Plus, answering the questions from the examinator about sa akong gipangsuwat sa akong project.

It went well, Manay. Bisan mao rato akong gihimo, simple ra, pero I am very proud of myself nga nakakuha ko adto nga grade

Anyway, thanks to all who answers my question

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Macky Ferniz · « **Reply #21 on:** June 05, 2009, 02:32:37 AM »

Mura diay ka ni J.Lo nga gipasayaw atubangan sa panel of examiners.

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Happy · « **Reply #22 on:** June 09, 2009, 12:32:44 AM »

Wala rapud kuya Macks, duha raman duha raman examinator, ang ako teacher ug usa ka internal examiner. Pero next exam nako, next week napud, hahay kulba kulba my heart napud ko ani, naana mi external examinator.

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ms da binsi · « **Reply #23 on:** June 09, 2009, 12:58:41 AM »

na shock ko sa project ni Inday Icel! hahhahaha

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Happy · « **Reply #24 on:** June 09, 2009, 01:27:37 AM »

Belle, nagbagolbol gani ko pagkadawat nako sa papel nga instruktion kay pang business manjud oi, nga tindera raman unta ni among gi eskwelahan hehe

Sa next week, among exam about IKEA.

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ms da binsi · « **Reply #25 on:** June 09, 2009, 01:50:49 AM »

Belle, nagbagolbol gani ko pagkadawat nako sa papel nga instruktion kay pang business manjud oi, nga tindera raman unta ni among gi eskwelahan hehe

Sa next week, among exam about IKEA.

Ay master kaajo ko ana basta IKEA! hahahhaha

Goodluck my dear!

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Macky Ferniz · « **Reply #26 on:** June 10, 2009, 05:49:34 AM »

Aha IKEA.

Di ba ato man ni nga gi hisgot hisgotan sa 2007. Mao ni ang link: http://tubagbohol.mikeligalig.com/index.php?topic=7079.0

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ms da binsi · « **Reply #27 on:** June 10, 2009, 06:14:05 AM »

Aha IKEA.

Di ba ato man ni nga gi hisgot hisgotan sa 2007. Mao ni ang link: http://tubagbohol.mikeligalig.com/index.php?topic=7079.0

huy ginoo! na kutkotan pa man jud nimo Macky!

mao na sha!

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Happy · « **Reply #28 on:** June 17, 2009, 10:18:09 PM »

Hello ladies and gentlemen

Belle, sorry karon pako kabalik kay busy kaayo ug pangsulbad sa ilang gihatag nga task, pero nahuman ra jud.

Nahuman najud akong exam, ganina lang jud, gipaningot tawon ko ug sama sa gihapon namugnaw ang kamot. But it's ok kay it went well man pud. bisan tawon nagkabali bali ang dila ug panubag sa mga question, matud pa sa akong maestro nga bisan handicap gamay ang language wahahaha

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hofelina · « **Reply #29 on:** June 18, 2009, 03:48:40 AM »

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Happy · « **Reply #30 on:** June 18, 2009, 06:15:48 AM »

Daghan kaayong salamat, Manay

Ang ganahan nako diri kay bisan, daghan ang subject sa school, usa ra ka subject ang atong eksaman. pero mao lagi pud, daghan ug tubagonon ug trabahoonon, nya dili pa jud written ang exam, oral jud, murag reporting.

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bulak · « **Reply #31 on:** June 18, 2009, 11:18:16 PM »

Congrats Haps,nakalingakawas na jud ka,arang lihirua na jud ka mo danish karon ha

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hofelina · « **Reply #32 on:** June 19, 2009, 06:03:37 AM »

Inday Bulak, kamusta na man si Bulak dayunyor?

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Happy · « **Reply #33 on:** June 19, 2009, 07:21:54 PM »

Congrats Haps,nakalingakawas na jud ka,arang lihirua na jud ka mo danish karon ha

Salamat bulak, hahaha unsay lihirua nga handicap man wahahaha.
Bitaw oi, maayo pa pasuwaton ko danish kaysa payawyawon.

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bulak · « **Reply #34 on:** June 20, 2009, 03:57:01 AM »

Inday Bulak, kamusta na man si Bulak dayunyor?

Ok ra Manay,dia luhagan na og sugod,magtuyok tuyok na matog sige tawn ko katindakan niya kay mao nalang ako mamat-an iya tiil naa na sa ako nawong,perti katawa nako kay kabalo na musundog,gidilaan siya sa iya amahan naunsa ba nibawos naman,nagshowering intawon kay muna2x niya panlimbasog nga naay sound iya pagpangdila

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hofelina · « **Reply #35 on:** June 23, 2009, 02:03:36 AM »

Day Bulak, isulat ang iyang development kon mahimo adunay mga litrato ug petsa, nindot kini handomon kon daku na siya pohon.

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bulak · « **Reply #36 on:** June 23, 2009, 07:00:07 PM »

Noted permi Manay kay maoy ako buhat sige pam picture niya, dihay kausa nagpataka ko pindut sa camera na delete bitaw nuon tanan da tagbaw intawon ko panguyab sa amahan patabang unsaon pag recover pero maayu gani narecover ra, nakapangaghu! intawon ko kay sukad gyud to kadtu naa pako sa hospital unya padugay dugay man nako transfer sa computer.

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jamo2x · « **Reply #37 on:** June 23, 2009, 08:38:13 PM »

Noted permi Manay kay maoy ako buhat sige pam picture niya, dihay kausa nagpataka ko pindut sa camera na delete bitaw nuon tanan da tagbaw intawon ko panguyab sa amahan patabang unsaon pag recover pero maayu gani narecover ra, nakapangaghu! intawon ko kay sukad gyud to kadtu naa pako sa hospital unya padugay dugay man nako transfer sa computer.

mirisi langayan man gud ka hehehe

j/k

bitaw ayaw kumpyansa sa PC kay after 4-5 yrs, ma crash ang hard drive...goodbye pictures.
dapat pa print jud nimo ang peborit pix, unya butang album,
unya og daghan na ang pix (mga 3-4 GB na) copy sa DVD, mao na imo backup in case mag crash ang hdd.

enjoy and kiss ur baby for us....humot baja ayo ang babies noh

hangtud karon ing-ana japon ko ka humot

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bulak · « **Reply #38 on:** June 24, 2009, 01:59:03 PM »

Salamat sa tambag Jams,ako ra lagi ni ipaprint kay maayu nalang ni naa tay masil-ing inig abot sa panahon nga layasan nata

Mura diay japon ka kahumot og baby diay karon ha! sa ato pa lami pod ka kusion kay ang bata lami man kalingawan og kusi tungod sa kahimos

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jamo2x · « **Reply #39 on:** June 24, 2009, 10:16:47 PM »

Salamat sa tambag Jams,ako ra lagi ni ipaprint kay maayu nalang ni naa tay masil-ing inig abot sa panahon nga layasan nata

Mura diay japon ka kahumot og baby diay karon ha! sa ato pa lami pod ka kusion kay ang bata lami man kalingawan og kusi tungod sa kahimos

ur welkam sana. lisod gani ang video kay dati VHS karon DVD na, ambot kaha basi di madugay naa na sab new recording disk...mag transfer na sab og files.

humot og buwad cguro hehehe...bitaw ang buwad sa sugod baho, mag ka dugay,, mahumot na man...

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