Braun Corporation Chooses Autonomy, an HP Company, to Improve Digital Marketing ROIBraun Corporation Chooses Autonomy, an HP Company, to Improve Digital Marketing ROI. Braun Corporation Chooses Autonomy, an HP Company, to Improve Digital Marketing ROI
Autonomy Optimost Campaign helps accessible vehicle manufacturer achieve a 42 percent increase in pay per click conversions, 64 percent lower cost per acquisition
PALO ALTO, Calif., Sept.20, 2012 , an HP Company , today announced that The Braun Corporation, the world's leading manufacturer of wheelchair accessible vans, ramps, and wheelchair lifts, has significantly improved the results of its digital marketing campaigns with the use of Autonomy's marketing optimization solution. has helped Braun generate a 42 percent increase in conversions, a 64 percent decrease in year over year cost per acquisition and a 17 percent decrease in year over year cost per click. "In our first month with Autonomy, Braun saw a very strong improvement in the effectiveness of our digital marketing efforts," said Doug Schumacker, digital director, Marketing,...
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