THRASHER MAGAZINE AND AURASMA LAUNCH COMPREHENSIVE AUGMENTED REALITY PROMOTION FOR SXSW AND BEYONDTHRASHER MAGAZINE AND AURASMA LAUNCH COMPREHENSIVE AUGMENTED REALITY PROMOTION FOR SXSW AND BEYOND. Using the free Aurasma Lite app for iPhones, iPads and high powered Android devices, SXSW attendees and skating fanatics can launch the 2012 Death Match video trailer from the promotional Death Match logo found on banners, flyers, T shirts and posters. The video also provides a click through gateway to a contest where every 100th person is chosen to receive prizes that include branded coozies, lighters, sunglasses and Death Match apparel from Thrasher and CONVERSE.
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