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Facebook starts charging UK users
« on: April 08, 2013, 05:07:21 PM »
How many people are going to 'like' this? Facebook starts charging UK users up to £10 to send messages to celebrities

Sliding scale of up to £10.68 to message those outside friendship circle

Fans pay full price to contact diver Tom Daly, but just 71p for Miranda Hart

Facebook says 'priority messages' stop users being bombarded with spam


By Tom Kelly
8 April 2013


Facebook has started charging users up to £10 to message celebrities and others outside their circle of friends.

Under the trial scheme, it costs 71p to send a standard message on the social networking site.

But the fees vary depending on the popularity of the recipient, with a current maximum charge of £10.68 to contact celebrities such as Olympic diver Tom Daley.

article-2305396-0143CD5C00000514-204_634x471 - Facebook starts charging UK users - Spying the Internet
Top dollar: Facebook users will pay £10.69 to contact celebrities including diver Tom Daley, seen using his mobile phone during practice at the Aquatics Centre before the start of the London 2012 Olympic Games

article-2305396-1928DD01000005DC-902_634x419 - Facebook starts charging UK users - Spying the Internet
Popular: It will cost users more to send a message to the young Olympic diver via Facebook than to less popular, or non-celebrity users

It puts him a tier above U.S. gangster rapper Snoop Dogg and Booker prize-winning author Salman Rushdie, both of whom cost £10.08 to message.

And in what may cause some embarrassment, many well-known figures such as broadcaster Louis Theroux and comedian Miranda Hart can currently be contacted for the standard charge of 71p.

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Re: Facebook starts charging UK users
« Reply #1 on: April 08, 2013, 05:09:59 PM »
The fee structure is decided by a mathematical formula that takes into account a number of factors, including the number of followers a user has on Facebook and how many messages they receive.

Charges to contact somebody using the system can rise and fall under the system.

The fees were introduced for 10 per cent of British users as a trial at the end of last month with the plan to introduce it to all members of Facebook in the country.

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Re: Facebook starts charging UK users
« Reply #2 on: April 08, 2013, 05:10:49 PM »
The company said that the paid for ‘priority messages’ were intended to stop users from being bombarded with unwanted contact from strangers

But Facebook faced criticism yesterday after details of the costs became known, especially because it has boasted that ‘the site is ‘free and always will be’.

Peter Wood, social media director at digital marketing agency Steak, tweeted: ‘Facebook charging users in the UK to contact celebs online. 1-0 Twitter. Seems a bit mean to charge someone to send fan mail.’

more at http://www.dailymail.co.uk/news/article-2305396/Facebook-starts-charging-UK-users-10-send-messages-celebrities.html



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