By Semrush
Hook your audience in the first 5 seconds - propose a solution, add a value or depending on your brand guidelines, crack a joke!
Make the right cut - 15-30 second videos are the best
Think of your audience and tailor creatives accordingly
Apply your logo / brand from the very beginning
Adapt the video to mobile, desktop, and TV if you are planning to launch into Over the Top (OTT) or Broadcast
Use voiceover and subtitles as viewers don’t always have the sound on
Make the ad skippable - using view rate metric and the video completion metrics you can determine if your targeting works
Remember! It’s critical to keep your core audience in mind, tailor your creatives accordingly. Storytelling videos perform the best
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