The 6 Principles of Persuasion are:
Reciprocity: People feel obligated to return favors performed for them
Authority: People look to experts to show them the way
Scarcity: The less available the resources, the more people want it
Liking: The more that people like others, the more they want to say yes to them
Consistency: People want to act consistently with their commitments and values
Social Proof: People look to what others do in order to guide their own behavior.
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