MikeLigalig.com

By Rey Anthony Chiu

The voice in the 7:00 morning news in Bohol and the charisma of the person inspired members of the Association of United Development Information Officers (AUDIO) who want to make broadcasting as another channel for disseminating government developmental information.

Broadcast icon Fred Araneta of DyRD-Bohol Chronicle Radio Corporation, a broadcaster since his early teens, who has been bringing the voice of Bohol’s events and government development initiatives was the guest speaker at the broadcasting training for AUDIO members February 10 at the Jjs Seafood Restaurant.

Araneta told government information officers that broadcasting carries a greater responsibility of not just to inform and disseminate information but shape values and opinions as well.

He said, information officer broadcasters should be at a higher bar over ordinary announcers in as much as information officers not just broadcast but commit to effect reforms in the society, especially in uplifting the quality of life for the benefit of the people.

“We are also rendering public service, if by broadcasting, you help identify people’s problems and let them find the solutions to it,” he said.

Starting at 16 years old, Araneta has been with station DyRD since then and has earned an identity synonymous to the integrity of the revered media institution.

Asked about tips on broadcasting, Araneta could only but reiterate “knowing about what you are about to say” as en esteemed commandment for broadcasters. One must know the subject matter with accuracy, he added.

He also said, as development communicators, government broadcasters must learn to evaluate mass media as a two way tool to get messages across audiences.

Broadcasting is the latest in the series of trainings for government information officers now led by Capitol Media Affairs chief Augustus “Totsie” Escobia. Past trainings include Newswriting, Text News writing, Photojournalism for information officers and communication planners in the municipalities. (racpiaBohol)

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