In fairness to the BTO, it has done its part. It has embarked on several promotional strategies: through print, broadcast, travel marts, and sales blitz both in local, national, and international scene. To name a few, the BTO has promoted the island through TV/Video feature coverages, features in in-flight magazines, local and international travel magazines, local and national broadsheets, participation in national and international Travel Marts, and promotion through national and international sale blitz not to mention the through the pubication of travel brochures among others. BTO brings the name of the Bohol in its entirety promoting the island. Bohol is divided into several clusters/zones; eco-tourism, agro-industrial, special activity, and heritage zones.
The work of th BTO is not just to promote our world to the world outside but also to facilitate empowerment among our people such as training them to be equipped tour guides, and promote the awareness towards the environment.
For the past year, the BTO in cooperation with the Provincial Planning and Development Office (PPDO) are working on the TOURISM MASTER PLAN OF BOHOL, which will become the bible of the Tourism Industry.
Indeed, Bohol has gained its reputation as the best destination in the Philippines through the efforts of those who worked hand in hand to promote Bohol. Individuals, groups, and several organizations have come unnoticed. They know who they are. The Province of Bohol and its people raises its hat off to all of you.
However, the work is not yet done. We might have earned the reputation but we have yet to feel its impact on our people. Mao na magpadayon tang tanan.
Mabuhi tang tanan! Padayon Bohol! Uswag...
udlot
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