Nintendo hopes to win back customers with launch of new Switch console
TOKYO, March 3 (PNA/Kyodo) -- Nintendo Co. launched its new Switch game system in several major markets Friday as it looks to revitalize its struggling console business amid fierce competition with rivals and an ever-growing mobile gaming sector.
Nintendo is rolling out the new platform, billed as combining a home device experience with a portable entertainment system, in Japan, the United States, Europe, Australia and other countries.
The device's global debut follows the successes of last summer's smash-hit Pokemon Go smartphone game and the December release of side-scrolling mobile adventure game "Super Mario Run." (PNA/Kyodo)