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Author Topic: Nintendo hopes to win back customers with launch of new Switch console  (Read 22 times)

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Nintendo hopes to win back customers with launch of new Switch console

TOKYO, March 3 (PNA/Kyodo) -- Nintendo Co. launched its new Switch game system in several major markets Friday as it looks to revitalize its struggling console business amid fierce competition with rivals and an ever-growing mobile gaming sector.

Nintendo is rolling out the new platform, billed as combining a home device experience with a portable entertainment system, in Japan, the United States, Europe, Australia and other countries.

The device's global debut follows the successes of last summer's smash-hit Pokemon Go smartphone game and the December release of side-scrolling mobile adventure game "Super Mario Run." (PNA/Kyodo)
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