MikeLigalig.com

Successful Digital Marketing for BPOs

Speaker
Ms Piccina Alvarez
Chief Executive Officer, PurpleClick

Tuesday, August 22nd 2017
(07:30 am - 09:45 am)

Asian Institute of Management, Makati, Manila

Presentation Summary
The BPO market in the Philippines has long been driven by demand from the USA. Now, with increasingly hostile policies towards jobs moving overseas, many BPO operators in the Philippines are looking to attract new markets from Europe, the Middle East and smaller US business operations. Digital marketing, if done correctly, can help companies refocus their sales efforts into these sectors without the high investment costs of establishing bricks and mortar operations in new target markets. Our speaker, a leading expert in the region, will point out some of the key considerations in setting up a successful digital marketing strategy, and be available to answer questions.

About the Speaker
Piccina Alvarez has more than 15 years experience in new media marketing, having worked with mobile and digital companies in the Philippines, Indonesia, Malaysia, and Singapore.

Alvarez has been running PurpleClick Philippines from its incubation in 2012. PurpleClick is a digital marketing agency specializing in highly targeted cost-efficient campaigns for businesses of all sizes and helps its clients navigate the ever-changing landscape of digital media to get the best possible result.

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