Author Topic: Silent Languages in Global Marketing and International Business  (Read 4807 times)

pioneer

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One article has pointed out the important role of "silent languages" of international business. The article identified the use of five different silent languages: space, material possessions, friendship patterns, agreements across cultures, and time.

All of the factors have some meaning in interpersonal communication but are not necessarily spoken of. For example, one's conception of space relates to matters such as the distance between two people conversing. In the Middle East men will maintain an intimate distance, often too close for comfort for Westerners.

Material possessions of course always speak volumes about one's situation in life, particularly where social hierarchies are well developed so that people learn what to look for. The emphasis on well-known brands in Asian markets, for example, reflects a need to clearly identify one's position with signals other people understand. - lifted from "Global Marketing" by Johny K. Johansson

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Lorenzo

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Re: Silent Languages in Global Marketing and International Business
« Reply #1 on: September 01, 2009, 04:50:54 AM »
A firm handshake says alot, imho. It illustrates confidence and positive reflection.

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hofelina

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Re: Silent Languages in Global Marketing and International Business
« Reply #2 on: September 01, 2009, 05:06:45 AM »
People are wary of handshakes nowadays due to fear of swine-flu!

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Lorenzo

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Re: Silent Languages in Global Marketing and International Business
« Reply #3 on: September 01, 2009, 05:08:04 AM »
lol, dont worry manay i will give them oseltamivir and zanamivir. ;D

hehe

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gwargz

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Re: Silent Languages in Global Marketing and International Business
« Reply #4 on: October 01, 2009, 08:12:11 PM »
... "One article has pointed out the important role of "silent languages" of international business.
The article identified the use of five different silent languages: space, material possessions,
friendship patterns, agreements across cultures, and time."

This is true. Let me elaborate farther:

1. space - mas ganado ko mosulod sa Gaisano kaysa gagmayng tindahan. Busa kon magnegosyo
consider big spaces. Mag-unsa ang bakeshop kon way snack area? Labyan lang. Or makuhaan ang customer.
Ang customer nga mo-snack, mangitag bakeshop nga naay snack area.

2. material possessions - mas dali himoon ang produkto kon high tech ang mga kagamitan. Sa una ang hollowblocks
usa ra ka hulmaan. Karon naa nay hulmaan nga inig ibot upat na dayon ka hollowblocks ang mahimo.

3. friendship patterns - be friendly to customers always. 'ika nga, "customers are always right". Do after sales,
like following up how was the product they bought. Show them that their comments are of great importance to you.

4. agreements across cultures - if you are into resto business in a non-pork-eating community, do not serve pork in your menu.
that is equivalent to "open today and close tomorrow until further notice."

5. time - be on time. serve fast. serve well. Naay tindahan nga ang mga tindera morag artista ang feelings.
Kuhiton pa, ayha ka matagad. Masuko pa. Mao na ang klase sa tindera nga walay seminar. Salesladies in your
stores must be trained with the 8 C's of Customer Care para tul-id pirmi, dili mayabag.

Kapoya dukdok sa keyboard oy. Pahulay sa ko.

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Re: Silent Languages in Global Marketing and International Business
« Reply #5 on: June 26, 2022, 02:45:21 PM »
Should be taught in Alturas, ICM and BQ malls

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For God so loved the world, that he gave his only Son (Jesus Christ), that whoever believes in him should not perish but have eternal life. For God did not send his Son into the world to condemn the world, but in order that the world might be saved through him. Whoever believes in him is not condemned, but whoever does not believe is condemned already, because he has not believed in the name of the only Son of God.

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