By Jeff De Cagna
www.changethis.comSo leaders committed to making innovation happen in their organizations face a dificult dilemma.
On the one hand, innovation is a strategic necessity. On the other hand, innovation is dificult
and scary to many prospective contributors. To help others discover their own inspiration for the
work, then, leaders must make more than just an economic case for innovation. Innovation isn’t
only about value creation—it is also about the realization of core values. We cannot ask our people
to innovate simply to create new value for customers and proits for our enterprises. Innovation
must also be about helping our people and our organizations achieve their full potential through the
shared pursuit of its six core values: capability, inclusivity, possibility, opportunity, sustainability
and responsibility.
It is important to keep in mind that these values aren’t simply a matter of organizational culture.
Each one is linked to a speciic organizational context that must be considered as part of the
innovation effort, and coordinating the on-going relationships between and among these contexts
and values is a critical element of success for leaders seeking to advance the work of innovation
in our organizations.
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