Written By Erwin Oliva
Philippine Daily InquirerA local real estate developer said its Internet marketing strategy has helped them reach a "broader" market of Filipino expatriates most likely thinking of investing in property, an executive said Tuesday.
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The Internet is allowing us to reach a broader market of Filipinos abroad who have the spending power," said Jay Estaris, director of information technology of the Century Properties Group., in an interview.
About 80 percent of inquiries have come from the Internet, added Estaris.
During the launch of its P5-billion private residential project called Gramercy, Jose Eduardo Antonio, chairman of the Century Properties Group., acknowledged that retiring Filipino expatriates are now buying more prime properties in the country.
Despite the US economic crunch that has sent ripples throughout the world, the executive said he has not seen a decrease in the demand for its properties. He stressed that today's buyers are mostly "users" and not "speculators" who buy property with the objective of selling it when prices go up.
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