by pna
Ayala Center Cebu has recently launched Green Fridays, a campaign to encourage
shoppers to use eco-bags or recyclable bags every Friday.
Officials of the mall said the initiative is aimed at protecting the environment by minimizing the use of plastic bags.
Ayala Center Cebu marketing manager Janice Parreno said the advocacy is in collaboration with all the merchants to encourage the use of recyclable bags when
shopping.
Unlike previous program, Ayala Center Cebu general manager Joy Poloso said this campaign has already been mandated to all tenants, whether food and non-food establishments.
â€We want to build the habit among tenants and shoppers on the use of eco-bags or recyclable bags when shopping every Fridays to eventually lessen the use of plastic bags to save the environment,†Polloso told reporters.
She said they will start with Fridays and eventually roll out the program and make it an everyday habit.
Polloso said mall shoppers could bring their own bag every Friday starting March 9 or buy the Ayala Malls Eco bag, available at the mall’s concierge for P50 each.
Polloso said they bundled the eco-bags campaign with incentives and promotions.
She said participating customers will get a chance to win El Nido
travel packages in Palawan and one unit of Avida Village House and Lot.
The promo runs from March 9 to June 8, 2012. The grand raffle draw is scheduled on June 13.
A shopper will get one raffle coupon for every use of the Ayala Malls eco bag or any reusable bags, and paper bag/box when shopping at any
merchant of the
mall.
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