The meeting with a boss, however, takes a lot of bandwidth. You have to come up with a whole new ad campaign. Worse, at 11:40 a.m., you start thinking "I really need to prepare for that lunch!" So you stop listening and generating new ideas. You then race to the lunch, now at midbandwidth and with even less creative and analytical skills. There, you also lose the last 20 minutes, because, in your mind you are preparing the 2:30 p.m. pickup and are worried that you won't get back to the office in time and that you might forget the tutu for your daughter. "It's all doable, I have the time planned," you think, driving your kids first to ballet, then to hockey, then to pottery. Only to find the tutu in your backseat once you pull into the driveway.
What we need to do, Mullainthan says, is stop managing time and start managing our bandwidth. Of course, we can't just cut out activities and and obligations. But when we sit down to plan our week, we can think about our schedules in terms of what our brains can reasonably handle -- no matter what our bodies are capable of. For example, we can give ourselves just as many high-bandwidth activities but space them out differently or stagger them with low-bandwidth activities.
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